For those who are trying to make money blogging, the first reaction can be to ’sell something.’ That’s how we’re taught to make money our entire lives.
In the blogosphere, you’re in a unique position that makes that impossible. In most cases, readers get to try and use everything – they even get to take it home before they buy. In fact, they might take it and use it and not buy at all. Buying, in this case, of course being subscribing to your blog or clicking on an advertisement.
If you’re having trouble selling – it’s probably because you’re trying to sell something. Try teaching instead.
People who read blogs are looking for real information. They want quality, reliable content and they want it fast. That means you have to deliever useful information that will actually benefit people and you have to present it in a way that’s easy to read and comprehend.
Teach, dont’ sell.
