I came across this post at Blogussion yesterday and was immediately turned off. It’s wrong, just wrong.

To get us started, Rob Stretch says the old adage ‘if you build it, they will come’ just isn’t true.

The Field of Dreams myth is alive in many bloggers just starting out. Many new bloggers get an idea for a niche they want to infiltrate, build and host a blog, and wait for traffic. And wait some more. And the traffic never comes.

The e-marketing myth is that the internet has so many users that if you take the time to build a website it will generate its own traffic. More simply put, “If you build it, they will come.” This is not an accurate assumption.

Before I go on, let me say this – Rob isn’t wrong, but he isn’t right either. If you build it, they might not come. In that case, he’s right. But — and here’s the important part — if you build it right, they will come.

If you do what it takes to build a good blog, they will come. If you offer great content, a unique opinion, do it frequently and have a readable design – then you’ll get traffic. You’ll have to do some promotion along the way, but it will happen.

Blogging isn’t a big secret, hard thing to do. It’s pretty simple. It’s not easy – but it’s simple.